Big Deal Cannabis

Big Deal Cannabis set out to stand apart in a crowded market by bringing wholesale-style pricing directly to consumers, without the rotating promotions and confusing markdowns common to dispensaries.

They needed a visual identity that balanced their straightforward philosophy with a refreshing combination of modern and retro character. Pairing ’70s color and retro linework with Art Deco-inspired illustrations and modern typography, the result feels unmistakably Big Deal.

A custom website and straight-talking copy bring their commitment to straightforward pricing into focus, while print collateral, ads, merch, and signage carry the look across all customer touchpoints.