HIGH PRIESTESS
CLIENT: Personal Project / ROLES: Concept, Art Direction, Design, Photography, Copy
︎ 2018 Adobe Design Achievement Awards Semifinalist ︎
In a Tarot deck, the High Priestess reflects both insight and mystery. The wine manifests this in symbolism from the unhoused community and spiritual iconography.
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The three bottles each have symbols that are repeated throughout, as well as icons that are unique to that specific type of wine.
The audience for this wine brand is people comfortable shopping for wine in a higher price range. They are looking for wine with complex flavors and a bold design.
The three bottles each have symbols that are repeated throughout, as well as icons that are unique to that specific type of wine.
The audience for this wine brand is people comfortable shopping for wine in a higher price range. They are looking for wine with complex flavors and a bold design.
‘She is, in fine, the Queen of the borrowed light, but this is the light of all. She is the Moon nourished by the milk of the Supernal Mother.’ -The Pictorial Key to the Tarot, by A.E. Waite (1911)
