MR WEST COFFEE
CLIENTS: Mr West Cafe + Bar / ROLES: Art Direction, Design
In 2022, Mr. West Cafe Bar embarked on a significant venture by launching their exclusive coffee program, MRWST COFFEE. The initial phase involved the introduction of their distinctive everyday coffee blends, carefully crafted to cater to the diverse preferences of their clientele. Following the success of these blends, the cafe expanded its offerings to include seasonal single origin blends, each sourced with meticulous attention to quality and flavor profile.
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As the designated designer for MRWST COFFEE, I played a pivotal role in conceptualizing and executing the packaging design for the single origin blends. Drawing inspiration from the unique characteristics of each origin, I aimed to create visually appealing packaging that would not only captivate the consumer's attention but also reflect the exceptional quality of the product within.
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Moreover, as the coffee program continued to evolve, we identified opportunities for further innovation and growth. One such initiative involved the development of a cold brew concept, tapping into the growing trend and demand for this refreshing beverage. Collaborating with the cafe's team, I contributed to the conceptualization and branding of the cold brew, ensuring alignment with the overarching MRWST COFFEE brand identity.
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As the designated designer for MRWST COFFEE, I played a pivotal role in conceptualizing and executing the packaging design for the single origin blends. Drawing inspiration from the unique characteristics of each origin, I aimed to create visually appealing packaging that would not only captivate the consumer's attention but also reflect the exceptional quality of the product within.
Moreover, as the coffee program continued to evolve, we identified opportunities for further innovation and growth. One such initiative involved the development of a cold brew concept, tapping into the growing trend and demand for this refreshing beverage. Collaborating with the cafe's team, I contributed to the conceptualization and branding of the cold brew, ensuring alignment with the overarching MRWST COFFEE brand identity.
