TIDE: TASKFORCE FOR INCLUSION, DIVERSITY, AND EQUITY
CLIENT: PSU College of the Arts / ROLES: Concept, Art Direction, Design, Copy
COLLABORATORS: Ovidio Francisco-Juan, Concept, Art Direction, Design
The new group needed a brand image and inviting collatoral for their first ever event- Making Waves.
The group exists to start conversations surrounding diversity, equity, and inclusion in and out of the classroom.
My instructor made me feel included in classs as far as my perspectives as a black American woman. She helped me with my portfolio and we after met together to discuss racial identity & art. -Making Waves Attendee
TIDE believes in the power of a conversation. By having meaningful discussions we can create meaningful change! After the event, student responses were presented to PSU College of the Arts faculty.
The assets created for TIDE included posters, event mockups, buttons, question cards, survey form, direction signs, and social media posts.
Ovidio and I also met with the group frequently to determine TIDE’s current goals and mission, plan the Making Waves BBQ, and discuss strategies for future student engagement.