TOTAL WINE BAGS
CLIENT: True Brands + Total Wine / ROLES: Art Direction, Design
Commissioned by True Brands, this project is a comprehensive refresh of Total Wine & More's bottle bag designs with a focus on vibrant and artistic aesthetics. Each design within the collection addresses specific needs, such as updating outdated SKU's, expanding on best sellers, and filling gaps in the current assortment.
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These designs go beyond visual appeal; they are meticulously crafted with a strategic approach to ensure longevity and relevance over an extended period. By understanding the demographic of an older customer purchasing for a younger crowd, the design refresh for the line is carefully curated to emanate modernity and dynamic appeal. The seamless blend of sophistication with contemporary aesthetics ensures that the bags resonate with both the discerning buyer and the delighted recipient.
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This project represents a strategic endeavor aimed at guaranteeing not only the immediate success of the refreshed designs but also their continued resonance with evolving consumer tastes. The combination of vibrant aesthetics with thoughtful design strategies not only enhances Total Wine's product offering but also solidifies its position as a trendsetter in the industry.
These designs go beyond visual appeal; they are meticulously crafted with a strategic approach to ensure longevity and relevance over an extended period. By understanding the demographic of an older customer purchasing for a younger crowd, the design refresh for the line is carefully curated to emanate modernity and dynamic appeal. The seamless blend of sophistication with contemporary aesthetics ensures that the bags resonate with both the discerning buyer and the delighted recipient.
This project represents a strategic endeavor aimed at guaranteeing not only the immediate success of the refreshed designs but also their continued resonance with evolving consumer tastes. The combination of vibrant aesthetics with thoughtful design strategies not only enhances Total Wine's product offering but also solidifies its position as a trendsetter in the industry.
